摘要
2015年以来,进口跨境电商在我国的发展十分迅猛。近些年,传统电商巨头纷纷布局跨境电商平台,天猫国际、网易考拉海购、亚马逊海购等相继上线,而在此时,一些创业公司也完成几轮融资,凡客诚品、蜜芽等新型企业逐渐在市场上崭露头角。以传统海淘和跨境电商比较为切入点,详述了我国进口跨境电商的发展历程,总结了进口跨境电商发展优势在于政策扶持、用户需求大以及传统海淘的不便,对进口跨境电商的运营模式和进口模式做出详细的阐述,对主流进口跨境电商优劣势进行分析,得出当前我国跨境进口电商面临的问题,并提出重视长尾非标、完善供应链、加强海外布局等对策。
Since 2015,the import of cross-border e-commerce has developed rapidly in China.In recent years,traditional e-commerce giants have laid out cross-border e-commerce platforms.Tmall International,Netease Koala,and Amazon.com have been launched one after another.At this time,some startups have completed several rounds of financing.New companies such as honey buds have gradually emerged in the market.This study takes the comparison between traditional Haitao and cross-border e-commerce as the entry point,and details the development history of China’s imported cross-border e-commerce.It summarizes that the advantages of import cross-border e-commerce development are policy support,user demand and the inconvenience of traditional Haitao.We elaborate the operation mode and import mode of imported cross-border e-commerce,analyze the advantages and disadvantages of mainstream import cross-border e-commerce,and point out the problems of cross-border import e-commerce in China,which means the tail is not standard,the supply chain is improved,and overseas layouts need to be strengthened.
作者
钟宇
Zhong Yu(Jiangxi University of Finance and Economics,Nanchang Jiangxi 330000)
出处
《对外经贸》
2019年第6期66-68,共3页
FOREIGN ECONOMIC RELATIONS & TRADE
关键词
进口跨境电商
现状
跨境电商进口模式
Import Cross-Border E-Commerce
Status Quo
Current Cross-Border E-Commerce Import Model
