摘要
对生鲜农产品的农户而言,选择基于自身需求的电子商务模式至关重要。文章综述了'互联网+'背景下农户对生鲜平台的需求、生鲜农产品电子商务模式及选择,通过综述学者们的观点,以期对宁波地区农户基于自身需求选择电子商务模式有所帮助。
For farmers of fresh agricultural products,it is very important to choose e-commerce mode based on their own needs.This paper summarizes the demand of farmers for fresh platform under the background of'Internet plus',and the mode and choice of e-commerce for fresh agricultural products.By summarizing the viewpoints of scholars,it is hoped that it will help farmers in Ningbo to choose e-commerce models based on their own needs.
作者
张洁
Zhang Jie(Ningbo University of Finance and Economics,Ningbo 315175)
出处
《黑龙江纺织》
2019年第2期39-42,共4页
Heilongjiang Textiles
关键词
农户需求
生鲜农产品电子商务模式选择
宁波地区
farmers’needs
choice of e-commerce mode for fresh agricultural products
Ningbo region
