摘要
在我国四大媒体(电视、报纸、广播、期刊)中,期刊是数量最多的一种。航机类期刊是我国期刊领域中的一个重要的类别,它往往能产生良好的读者效应,更多地获得广告业主和品牌广告的青睐,形成出版、发行、广告的良性循环。近年来,航机类媒体的品牌刊群正在形成。面对电子期刊和互联网等新媒体的挑战,新技术的到来必然会对传统刊物的出版模式形成挑战,但机遇与挑战总是同生共存。传统的航机类媒体如何应对?又如何发挥自身优势做大做强?本文就此提出思考和探索。
Magazines are superior in numbers among China’s four largest media. The other three are television, newspapers and broadcasting. Airport journals are considered more important than other Chinese magazines, because they enjoy good fame from readers and find favour in the eyes of advertisers, creating a benign circle in publication, circulation and advertising. In recent years, brand name airport journals are taking shape due to the challenge from new technologies and new media such as electronic journals and internet against the publishing model of traditional magazines. But opportunities and challenges co-exist. The question is how traditional airport journals deal with the challenge? And how do they become stronger by means of their own advantages? The thesis probes into these issues.
出处
《航空港》
2008年第1期30-34,共5页
Airport Journal
