摘要
随着"互联网+"理念的提出,传统媒体和新媒体的融合已经成为必然的趋势,微信公众平台的迅猛发展也给大学学报带来了发展的契机。作为学术期刊重要组成部分的大学学报,由于受到数字出版的冲击,加上读者阅读方式的改变,传统的学术期刊传播模式已经不适应当前时代的发展,亟需新媒体—微信公众号来提高高校学报的影响力。
with the development of'Internet+',the integration of traditional media and new media has become an inevitable trend.The rapid development of WeChat public platform has brought development opportunities to the university journals.As an important part of academic journal,due to the impact of digital publishing and the change of reader’s reading style,the traditional mode of academic journals’dissemination is no longer suitable for the development of the current era.It is urgent to improve the influence of university journals through the new media-WeChat Public Number.
作者
刘彤彤
Liu Tongtong(Science and Technology Department,North China Institute of Aerospace Engineering,Langfang 065000,China)
出处
《北华航天工业学院学报》
CAS
2019年第1期56-58,共3页
Journal of North China Institute of Aerospace Engineering
关键词
新媒体
微信公众号
学报
new media
WeChat public number
journal
