摘要
近年来,商务英语专业在我国蓬勃发展,但教材的开发却相应滞后。市场营销作为商务英语专业的核心基础课程之一,在教材的选择上仍存在一定的盲目性和随意性。本文在分析我国商务英语专业市场营销课程的教材现状之后,对该课程教材的开发和建设提供了一些建议。
In recent years,Business English programs have enjoyed a rapid growth while the development of related textbooks and teaching materials lags behind. As a core course in Business English programs,the selection of Marketing textbooks deserves special attention. This paper puts forward some suggestions for the improvement of Marketing textbooks after analyzing the current problems.
