摘要
近代报刊上的金融广告既真实地记录了金融业的演变与发展,也传递了丰富的文化信息,具有独特的历史文献价值。本文以近代广州报刊上的金融广告为研究对象,通过对原始史料的发掘与梳理,提炼其中的岭南文化要素,使之成为岭南文化研究的组成部分,反映和揭示岭南文化的多样性。
Modern financial advertisements in newspapers and magazines recorded the history of the industry’s evolution and development,as well as passing on rich cultural information,hence offering unique historical literature value. Selecting the modern financial advertisements in newspapers and magazines in Guangzhou as the research object,based on discovery and sorting out of the original historical data,this thesis picked out some elements of Ling Nan culture from within,making it a part of the Ling Nan culture research,reflecting and revealing the diversity of Ling Nan culture.
作者
蒙启宙
MENG Qi-zhou(China Construction Bank Corporation Guangdong Branch)
出处
《广州城市职业学院学报》
2019年第1期8-15,共8页
Journal Of Guangzhou City Polytechnic
关键词
金融广告
岭南文化
研究
financial advertisement
Ling Nan culture
research
