摘要
探究视觉叙事在傩堂戏面具文创产品中的应用价值及实践方法。厘清傩堂戏面具的角色分类,基于视觉叙事设计理论,从“人——物——境”3个层面,分析叙事图像的生成方式,探讨叙事图像在产品中的应用策略。最终得出傩堂戏面具文创产品的视觉叙事设计路径,并通过设计实践验证设计路径的可行性。该设计方法能够强化傩堂戏面具的文化形态与精神内核,为傩堂戏面具的活化传承及产品的创新应用提供了新路径与新思路。
In order to explore the application value and practical methods of narrative theory in the cultural and creative products of Nuo Opera masks.Clarifying the categorization of roles in Nuo Opera masks,this study analyzes the generation of narrative images based on visual narrative design theory from the three aspects of"human-object-environment",and explores the application strategies of narrative images in products.The visual narrative design path for the Nuo Opera masks cultural and creative products was determined,and its feasibility was verified through design practice.This design method enhances the cultural form and spiritual essence of Nuo Opera masks,providing a new path and new ideas for the revitalization and innovative applications of Nuo Opera masks.
作者
袁悦
梁惠娥
贾蕾蕾
YUAN YUE;LIANG HUIE;JIA LEILEI
出处
《设计》
2024年第21期18-21,共4页
Design
关键词
傩堂戏
傩面具
视觉叙事
叙事设计
文创产品
创新设计
Nuo opera
Nuo mask
Visual narrative
Narrative design
Culture and creative products
Innovative design
