摘要
开平碉楼作为岭南文化的瑰宝,文化源远流长,底蕴深厚,新时代应以精品碉楼文化文创产品推动开平碉楼文化遗产的传承与发展。借助文献调研、案例分析以及归纳分析法从开平碉楼物质特性与文化价值深入剖析其历史背景、建筑风格、人文故事等方面的信息,为文创产品设计提供丰富的素材和灵感。通过系统梳理了碉楼文创产品设计的现状,提出地域性、适应性、文化性、创新性与功能性的文创产品设计原则,借助文化因子理论深挖开平碉楼的文化内涵,结合艺术特性与产品功能,营造江门特色碉楼文创产品设计。依托于上述设计原则与策略进行开平碉楼的文创产品设计实践,为开平碉楼文创产品设计开发提供全新的设计思路。应借助典型因子重构简化、联结用户情感共鸣、文化融合设计转译与技术驱动产品升级等进行开平碉楼的文创产品设计实践,实现依托文创产品魅力助力开平碉楼的文化传播。
Kaiping Watchtower as the jewel of Lingnan culture,culture has a long history and rich heritage,the new era should be boutique towers cultural and creative products to promote the inheritance and development of the cultural heritage of Kaiping Watchtower.With the help of literature research,case study and inductive analysis method from the Kaiping Watchtower material characteristics and cultural values in-depth analysis of its historical background,architectural style,humanities stories and other aspects of the information for the cultural and creative product design to provide a wealth of materials and inspiration.By systematically sorting out the towers of the current situation of cultural and creative product design,put forward the regional,adaptive,cultural,innovative and functional cultural and creative product design principles,digging deep into the cultural connotations of the Kaiping Watchtower,combined with artistic characteristics and product features,to create a characteristic Jiangmen towers brand‘and other strategies.Relying on the above design principles and strategies for the Kaiping Watchtower cultural and creative product design practice,for the Kaiping Watchtower cultural and creative product design and development to provide a new design ideas.Kaiping Watchtower cultural and creative product strategy should dig deep towers cultural elements,to create the Jiangmen overseas Chinese brand,reshape the user aesthetic experience,increase product interest,with the help of cultural and creative product charm to help Kaiping Watchtower cultural dissemination.
作者
周颖莹
韩伟
ZHOU YINGYING;HAN WEI
出处
《设计》
2024年第21期1-5,共5页
Design
基金
湖南省哲学社会科学基金项目阶段性成果(编号:19YBA005)。
关键词
开平碉楼
文创产品
设计策略
实践研究
文化因子
Kaiping Watchtower
Cultural and creative products
Design strategy
Practical research
Cultural gene
