摘要
露营旅游作为一种新兴旅游休闲形式,在蓬勃发展的同时给露营地环境留下许多消费痕迹,探究露营旅游者实施亲环境行为的影响因素对保护露营地生态环境具有重要意义。文章将计划行为理论(TPB)和价值—信念—规范(VBN)模型相结合,基于对太原市及周边露营旅游者的376份调研数据,采用多元线性回归模型和中介效应模型进行实证研究,探究各因素对露营旅游者亲环境行为的影响。研究结果表明:(1)环境态度、个人规范和行为意愿正向影响露营旅游者的亲环境行为,回归系数分别为0.1161、0.1397和0.2128,说明旅游者正向积极的环境态度和道德观念以及强烈的行为意愿能够促进旅游者实施亲环境行为。(2)行为意愿在环境态度、个人规范对露营旅游者的亲环境行为路径中起部分中介作用,效应占比分别为39.47%和38.02%,说明环境态度和个人规范可通过行为意愿这一中介变量来影响旅游者亲环境行为。(3)露营环境质量和露营环境解释对露营者的亲环境行为有正向作用,回归系数分别为0.1021和0.1143,说明良好的环境质量和规范的管理措施等外部举措能促使旅游者更积极地实施亲环境行为。文章创新性地将计划行为理论、VBN理论和情境理论相结合,从内部和外部两个层面构建露营旅游者亲环境行为分析框架,探究露营旅游者亲环境行为的形成路径和影响因素,丰富了露营旅游者亲环境行为研究视角。文章提出政策启示:开展环境教育活动,提升旅游者的生态认知和道德责任感;提高露营地设施质量和服务水平,提升露营旅游者亲环境行为责任感和参与感。
Camping tourism,as an emerging form of tourism and leisure,has left many consumption traces on the camping environment while flourishing.Exploring the influencing factors of camping tourists implementing pro-environmental behaviors is of great significance for protecting the ecological environment of camping sites.Based on 376 survey data of camping tourists in Taiyuan and its surrounding areas,this paper combined Theory of Planned Behavior(TPB)with the Value-Belief-Norm(VBN)Model,using multivariable linear regression model and mediation effect model for empirical research to explore the impact of various factors on the pro-environmental behavior of camping tourists.The results indicated that:(1)Environmental attitudes,personal norms and behavioral intentions had a positive impact on camping tourists'pro-environmental behavior,with regression coefficients of 0.1161,0.1397 and 0.2128,respectively,indicating that tourists'positive environmental attitudes,moral concepts and strong behavioral intentions could promote the implementation of pro-environmental behavior.(2)Behavioral intention played a partial mediating role in the pro-environmental behavior path of camping environmental attitudes and personal norms,the effects accounted for 39.47%and 38.02%,respectively,indicating that environmental attitudes and personal norms could influence tourists'pro-environmental behavior through the mediating variable of behavioral intention.(3)The camping environment quality and camping environment explanation had a positive effect on campers'pro-environmental behavior,with regression coefficients of 0.1021 and 0.1143,respectively,indicating that good environmental quality and standardized management measures could encourage tourists to actively implement pro-environmental behavior.This paper innovatively combined TPB theory,VBN theory and situational theory to construct an analysis framework for the pro-environmental behavior of camping tourists from both internal and external perspectives,exploring the formation path and influ
作者
马瑛
贾榕榕
郭荣慧
MAYing;JIA Rongrong;GUO Ronghui(College of Cultural Creativity and Tourism,Yuncheng Vocational and Technical University,Yuncheng 044000;College of Tourism and Service Management,Nankai University,Tianjin 300071)
出处
《林业经济》
2024年第8期84-96,共13页
Forestry Economics
基金
山西省教育厅哲学社会科学青年项目“内外认同视角下主题乐园演职人员工作投入影响因素研究”(2022W193)。
关键词
露营旅游者
亲环境行为
多元线性回归模型
形成路径
camping tourists
pro-environmental behavior
multivariable linear regression model
formation path
