摘要
在新一轮科技革命和全球竞争加剧的背景下,新质生产力凭借其创新性和引领性,为我国体育产业的发展注入了全新的动能。通过文献资料法和逻辑分析法,深入分析我国体育产业面临的挑战,发现存在市场竞争加剧、专业人才短缺、技术创新能力不足以及产业结构不合理、地区发展内涵不平衡等问题。因此,应采取加强科技创新、优化产业结构、强化品牌建设、推动绿色低碳发展等一系列实施策略。
Under the background of the new round of scientific and technological revolution and intensified global competition,the new quality productive forces,with its innovation and leadership,have injected new momentum for the development of our country's sports industry.Through the method of literature and logical analysis,the paper deeply analyzes the challenges faced by China’s sports industry,and finds that there are problems such as intensifying market competition,shortage of professional talents,lack of technological innovation ability,unreasonable industrial structure and unbalanced regional development connotation.Therefore,a series of implementation strategies should be adopted to strengthen scientific and technological innovation,optimize industrial structure,strengthen brand building,and promote green and low-carbon development.
作者
李远辉
岳敏
Li Yuanhui;Yue Min(Department of Sport Science,Kangwon National University,Chuncheon Kangwon 24341;School of Economics,Fuyang Normal University,Fuyang Anhui 236000)
基金
安徽省高校哲学社会科学研究重点研究项目(2023AH050394)
阜阳市人文社会科学研究专项研究(FYSK2022FLH22)。
关键词
新质生产力
体育产业
科技创新
品牌建设
New quality productivity
Sports industry
Scientific and technological innovation
Brand building
