摘要
该文以葡萄酒庄旅游这一旅游新业态为研究对象,选取新疆葡萄酒四大主产区41家葡萄酒庄进行问卷调查,在梳理新疆葡萄酒庄旅游发展现状的基础上,归纳总结制约其高质量发展的问题所在,并结合国内外葡萄酒庄旅游的发展思路,提出新疆葡萄酒庄旅游高质量发展的策略。结果表明,新疆葡萄酒庄旅游存在产业融合程度低、葡萄酒庄旅游项目缺乏特色,服务相对低端、旅游阻力大,难以吸引外来游客、葡萄酒庄旅游专业人才不足等制约高质量发展的问题。针对上述问题,提出做好顶层设计,细化葡萄酒庄旅游规划、加大葡萄酒庄文旅品牌培育,推动葡萄酒庄休闲旅游发展、丰富葡萄酒庄休闲产品,完善葡萄酒庄公共服务体系、开展葡萄酒文化旅游宣传推介,建设国际旅游目的地、加强专业人员引培工作,积极推进行业协同发展等促进新疆葡萄酒庄旅游高质量发展的策略。
In this paper,using winery tourism,a new form of tourism,as the research object,a questionnaire survey was carried out by selecting 41 wineries in the four main wine producing areas of Xinjiang.Based on the current situation of the development of winery tourism in Xinjiang,the problems that restricted its high-quality development were summarized.Combining with the development ideas of domestic and foreign winery tourism,the strategy of high-quality development of Xinjiang winery tourism was put forward.The results showed that there were some problems restricting the high-quality development,such as low degree of industry integration,lack of characteristics of winery tourism projects,relatively low service,great tourism resistance,difficulty in attracting foreign tourists,and shortage of professional winery tourism talents.In response to the above problems,it was proposed to do a good top-level design,refine the tourism planning of wine winery,increase the cultivation of wine winery tourism brand,promote the development of leisure tourism of wine winery,enrich the leisure products of wine winery,improve the public service system of wine winery,promote of wine culture tourism,build an international tourism destination,strengthen the training of professionals,and actively promoted the coordinated development of the industry to promote the high-quality development of wine tourism in Xinjiang.
作者
白祥
王凯豪
BAI Xiang;WANG Kaihao(College of Economics and Management,Xinjiang Agricultural University,Urumqi 830052,China)
出处
《中国酿造》
CAS
北大核心
2024年第12期276-281,共6页
China Brewing
基金
国家社科基金项目(19XMZ077)。
关键词
新疆
葡萄酒庄旅游
高质量发展
问卷调查
问题
策略
Xinjiang
winery tourism
high-quality development
questionnaire survey
problem
strategy
