摘要
[目的/意义]旨在探讨智媒时代高校图书馆阅读推广策略,以应对当前大学生阅读习惯的变化。[方法/过程]首先,阐释智媒时代、全民阅读和阅读推广的概念,分析智媒时代大学生阅读现状的新特征,包括阅读方式数字化、载体多元化和习惯碎片化;其次,运用SWOT分析总结高校图书馆阅读推广工作面临的机遇与挑战;最后,提出相关策略。[结果/结论]高校图书馆应善于把握智媒时代带来的阅读推广机遇,在全民阅读理念的引领下,通过主体、客体、介体、环体四个层面创新高校图书馆阅读推广策略。
[Purpose/significance]This paper aims to explore the reading promotion strategies of university libraries in the era of intellectual media,in order to cope with the changes of college students’reading habits.[Method/process]Firstly,the concepts of intellectual media era,national reading and reading promotion were explained,and the new characteristics of college students’reading status in the intellectual media era were analyzed,including digital reading modes,diversified carriers and fragmented habits.Secondly,SWOT analysis was used to summarize the opportunities and challenges in reading promotion of university libraries,And finally,relevant strategies wre proposed.[Result/conclusion]University libraries should be good at grasping the reading promotion opportunities brought by the era of intellectual media,and innovate the reading promotion strategies of university libraries through the four levels of subject,object,medium and context under the guidance of the concept of national reading.
作者
蓝林英
Lan Linying(Library of Fujian Preschool Education College,Fuzhou Fujian 350007)
出处
《情报探索》
2024年第12期122-127,共6页
Information Research
关键词
智媒时代
高校图书馆
全民阅读
阅读推广
intellectual media era
university library
national reading
reading promotion
