摘要
中医药是中国传统文化的重要组成部分,近年来在养生保健领域发挥着重要的作用。山东省作为一个中医药资源大省,具备发展中医药养生保健产业的天然优势和深厚基础。文章基于SWOT分析法,深入剖析山东省中医药养生保健产业发展的优势、劣势、机遇及挑战,构建SWOT矩阵模型,提出具有针对性的对策建议,以期为山东省中医药养生保健产业的健康发展提供理论支持和实践指导。
Traditional Chinese medicine is an important part of Chinese traditional culture and has played an increasingly important role in the field of health care in recent years.Shandong Province,as a province with large resources of traditional Chinese medicine,has the natural advantages and deep foundation to develop traditional Chinese medicine health care industry.Based on Strengths,Weaknesses,Opportunities&Threats(SWOT)analysis,the advantages,disadvantages,opportunities and challenges of the development of traditional Chinese medicine health care industry in Shandong Province were deeply analyzed.SwOT matrix model was constructed to put forward targeted countermeasures and suggestions,in order to provide theoretical support and practical guidance for the healthy development of traditional Chinese medicine health care industry in Shandong Province.
作者
王俞文
刘聿秀
王林
王立伟
王禹玺
Wang Yuwen;Liu Yuxiu;Wang Lin(School of Nursing,Shandong Second Medical University,Weifang,Shandong,261053,China;不详)
出处
《中国卫生经济》
北大核心
2024年第11期60-63,共4页
Chinese Health Economics
基金
2024年山东省医养健康产业重点调研课题立项项目。
关键词
中医药
养生保健产业
SWOT分析
发展路径
山东
traditional Chinese medicine
health care industry
Strengths,Weaknesses,Opportunities&Threats(SWOT)
development path
Shandong
