摘要
在全媒体融合背景下,地方红色文化的传播具有形态多元化、方式互动化、业态分众化、模式跨平台化等特征。本文以辽宁锦州为例,采用官方媒体平台数据分析和随机抽样调查的方法,梳理分析了全媒体融合背景下地方红色文化传播的特征和困境,提出了全面构建全媒体传播矩阵、AI赋能地方红色文化传播力、着力打造地方红色文化IP、充分发挥地方政府的引领作用等传播策略,以期构建新时代地方红色文化全媒体传播体系。
Under the context of omnimedia convergence,the dissemination of local red culture has the characteristics of morphological diversity,interactive approach,diversification of business formats,and cross-platform mode.The paper takes Liaoning Jinzhou as an object to sort out and analyze the dissemination problems faced by local red culture in the context of omnimedia convergence,using data analysis from official media platforms and random sampling surveys.Thus,the paper proposes the dissemination strategy of constructing an omnimedia transmission matrix,enhancing the empowerment of intelligent technology,focusing on building local red cultural IP,and fulfilling the guiding role of local government,so as to construct an omnimedia transmission system of local red culture in the new era.
作者
周洧冰
朱婧
刘衡宇
Zhou Weibing;Zhu Jing;Liu Hengyu(School of Marxism,Jinzhou Medical University,Jinzhou 121002,China)
出处
《锦州医科大学学报（社会科学版）》
2024年第6期1-5,共5页
Journal of Jinzhou Medical University(Social Science Edition)
基金
2014年度辽宁省社会科学规划基金项目“新媒体时代辽宁形象的塑造与传播”(编号:L14DZW015)的研究成果。
关键词
全媒体融合
地方红色文化
传播策略
omnimedia convergence
local red culture
dissemination strategy
