摘要
河南黄河文化资源丰富,但在全国乃至全世界有影响力的文化品牌并不多。在当前文旅融合背景下,打造河南黄河文化品牌,对于保护、传承和弘扬黄河文化,促进区域生态保护和高质量发展有重要的时代价值。打造黄河文化品牌,可以从以下方面展开:盘点河南黄河文化资源家底,深入挖掘河南黄河文化内涵,推动黄河文化资源的数字化转化;统筹规划,明确品牌定位;坚持科技赋能和创意驱动,打造黄河文化IP;不断推出文旅精品,打造黄河文化品牌;拓宽品牌宣传渠道,提升黄河文化品牌影响力。
Henan is rich in cultural resources of the Yellow River,but there are not many influential cultural brands in the country and the world.Under the background of culture-tourism integration,building the brands of Yellow River culture in Henan has important value for protecting,inheriting and carrying forward the Yellow River culture and promoting regional ecological protection and high-quality development.To build the brands of the Yellow River culture,we should take an inventory of the cultural resources of the Yellow River in Henan,dig deeper into the cultural connotation of the Yellow River in Henan,and promote the digital transformation of the Yellow River cultural resources;we should make the overall planning and identify brand positioning;we should adhere to science and technology empowerment and creativity drive,build the Yellow River culture IP;we should continue to launch cultural and tourism boutiques to create a Yellow River culture brands;we should broaden brand publicity channels and enhance the influence of the Yellow River culture brands.
作者
姜涛
Jiang Tao(School of Journalism and Communication,Luoyang Normal University,Luoyang 471934,China)
出处
《洛阳师范学院学报》
2024年第10期42-46,共5页
Journal of Luoyang Normal University
基金
河南省软科学研究项目(242400410375)。
关键词
文旅融合
河南黄河文化
品牌塑造
传播
culture-tourism integration
Yellow River culture in Henan province
brand building
communication
