摘要
媒体融合进程持续向纵深推进,主流媒体客户端由此前“布局端口、形成规模”的1.0阶段向“聚合用户、自建平台”的2.0阶段跨越。2023年2月,浙江日报报业集团潮新闻客户端上线,这成为主流媒体客户端融合发展新探索的标志性事件之一。本研究将潮新闻客户端作为研究对象,提出主流媒体为何要打造自主可控平台、主流媒体客户端如何重构自身特色品牌、主流媒体客户端如何更好地嵌入用户生活等研究问题。研究发现,平台因聚合用户和整合资源形成影响力的需要,主动退出以往端口,对内部资源进行升级重构,为用户带去更好的使用体验;算法技术和优秀创作者为客户端持续赋能,融入主流价值观,丰富移动化叙事风格,形成平台品牌特色,将平台与用户链接,更好地为用户服务。
The process of media convergence continues to advance in depth,mainstream media client realizes a leap forward from stage 1.0“layout port,form scale”to stage 2.0“aggregation of users,self-built platform”.In February 2023,Zhejiang Daily Newspaper Group launched the Chao News Client,a landmark event in exploring mainstream media client integration development.Taking the Chao news client as the research object,this paper puts forward the questions of why the mainstream media should build an independent and controllable platform;how the mainstream media client can reconstruct its own characteristic brand,and can be better embedded in the life of its users.It is found that due to the need to aggregate users and integrate resources to form influence,platforms actively exit previous ports and upgrade and restructure internal resources to bring a better user experience to their users;Algorithm technology and excellent creators continuously empower clients,integrate mainstream values,enrich mobile narrative styles,form platform brand characteristics,link the platform with users,and better serve users.
作者
陈邓璇
张庆胜
CHEN Dengxuan;ZHANG Qingsheng(School of Humanities,Jiangxi University of Finance and Economics,Nanchang 330013,China)
出处
《广西科技师范学院学报》
2024年第4期88-95,共8页
Journal of Guangxi Science & Technology Normal University
关键词
媒体融合
客户端
潮新闻
media convergence
client
Chao News Client
