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习近平文化思想国际传播的现实挑战与应对策略

Realistic Challenges and Strategies for the International Communication of Xi Jinping's Cultural Thought
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摘要 推进习近平文化思想的国际传播是建设中华民族现代文明的内在要求,也是提高中华文化国际影响力的重要举措。加强习近平文化思想的国际传播,能够为提高中华民族文化自信凝聚精神共识,为增强中华文化国际话语权提供文化依托,为推进世界文明繁荣进步注入发展动力。当前习近平文化思想的国际传播还存在国际传播体系建设较为薄弱、国际传播受众文化差异明显、国际传播舆论格局西强中弱、国际传播世界局势动荡不安等现实困境。应对挑战宜从四方面着手:夯实底气支撑,加强国际传播体系特色布局;尊重文化差异,规避国际传播受众矛盾冲突;破解舆论霸权,创新国际传播文化引领路径;强化风险应对,营造国际传播有利发展环境。 Promoting the international communication of Xi Jinping's cultural thought is an inherent requirement for building the modern civilization of the Chinese nation,and is also an important measure to enhance the international influence of Chinese culture.Strengthening the international communication of Xi Jinping's cultural thought can gather spiritual consensus for improving the cultural confidence of the Chinese nation,provide cultural support for enhancing the international discourse power of Chinese culture,and inject development momentum into promoting the prosperity and progress of world civilization.At present,the international communication of Xi Jinping's cultural thought still faces the realistic dilemma of relatively weak international communication system construction,obvious cultural differences among international communication audiences,strong West and weak China in international communication public opinion pattern,and turbulent world situation of international communication.To meet the challenges,we need to consolidate the support and strengthen the characteristic layout of the international communication system,respect cultural differences and avoid conflicts among international communication audiences,break the hegemony of public opinion and innovate the path of international communication culture guidance,strengthen risk response and create a favorable development environment for international communication.
作者 张青卫 刘阳 Zhang Qingwei;Liu Yang
出处 《思想理论战线》 CSSCI 2024年第5期1-9,140,共10页 Front of Thought and Theory
基金 河北省人文社会科学研究重大课题攻关项目“习近平新时代中国特色社会主义思想进教材进课堂进学生头脑协同创新机制研究”(ZD201920)。
关键词 习近平文化思想 国际传播 传播体系 传播受众文化 传播舆论格局 Xi Jinping's Cultural Thought intemational communication system construction of communication audience culture of communication public opinion pattern of communication
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