摘要
我国消费市场正在发生从功能型消费向享受型、从商品消费向非商品消费的两大转变。新业态、新模式快速发展形成线上商业产业新格局。基于新消费场景,商业发展应关注以下趋势:设计与创意主导产业价值链;以消费体验为中心,推动实体商业转型升级;实体门店转型为品牌体验中心;城市街区的重构与复兴;社区商业升级为城市生活方式体验新空间;以潮流时尚活动打造活力引擎。
China’s consumer market is undergoing two significant transformations:from functional consumption to hedonic consumption,and from commodity consumption to non-commodity consumption.The rapid development of new forms and models has shaped a new landscape of online commerce industries.Based on emerging consumption scenarios,commercial development should focus on the following trends:design and creativity leading the industrial value chain;prioritizing consumer experience to drive the transformation and upgrading of physical commerce;transforming brick-andmortar stores into brand experience centers;restructuring and revitalizing urban districts;upgrading community commerce into new urban lifestyle experience spaces;and leveraging trendy fashion events to create dynamic engines of growth.
作者
赖阳
Lai Yang(Beijing Commercial Economics Society,Beijing,100010)
出处
《中国商论》
2024年第22期22-26,共5页
China Journal of Commerce
关键词
“云消费”
零售业
消费升级
消费新业态
消费新模式
新消费场景
cloud consumption
retail industry
consumption upgrade
new forms of consumption
new models of consumption
new scenarios of consumption
