摘要
对消费者的偏好进行了梳理和分析,为基于诗经文化的餐具设计提出相关建议,最终设计方案在满足用户基本需求的前提下弘扬优秀传统文化。以天猫平台为基础,对销量排名前20的餐具的风格、造型、色彩、纹饰以及价格进行数据统计分析;利用KANO模型对各项需求进行定性分析和定量统计,并进行归类。得出消费者在购买餐具时的影响因素,并就相关设计点进行了设计开发。用户对餐具的品质和美感关注度较高,注重设计带来的精神体验。其中,餐具的性价比和视觉美感是影响销量的关键因素。通过对消费者的研究作出可行性设计,从餐具的色彩、纹理、造型和文化内涵进行创意并完成相应的设计方案。
Examining and analyzing consumers preferences,and proposes relevant suggestions for tableware design based on the“Culture of the Book of Songs”(Shijing).It utilizes the design of relevant household tableware to promote excellent traditional culture,while meeting the basic needs of users.Based on Tmall platform,a statistical analysis was conducted on the style,shape,color,decoration,and price of the top 20 tableware products.A qualitative and quantitative analysis was performed using the KANO model.Taking the design of new Chinese tableware as an example,the perceptual vocabulary was organized and positioned,and the design elements were determined to guide the final design.The factors influencing consumer purchase of tableware were identified,and relevant design points were developed.Users pay more attention to the quality and aesthetic appeal of tableware,as well as the spiritual experience brought by the design.The cost-performance ratio and visual beauty of the tableware are key factors affecting sales.Through consumer research,a feasible design was developed,creatively incorporating the color,texture,shape,and cultural connotation of the tableware into a corresponding design scheme.
作者
王欢
苗艳凤
WANG Huan;MIAO Yanfeng(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,China)
出处
《家具》
2024年第6期77-84,共8页
Furniture
基金
国家艺术基金项目(2019-A-04-(149)-0691)。
关键词
家用餐具
诗经文化
消费者偏好
KANO模型
home tableware
Culture of the book of songs
consumer preference
KANO model
