摘要
运用文献资料法,探究新型城镇化背景下小城镇体育旅游高质量发展的价值、困境与对策。结果表明,小城镇体育旅游高质量发展的价值:经济价值包括促进乡村振兴,巩固脱贫成果;促进全域旅游形成,带动周边经济发展;缩小城乡差距,赋能共同富裕。文化价值包括整合当地人文资源,丰富乡民精神财富;弘扬中华体育精神,构建体育文化叙事逻辑。社会价值包括丰富小城镇居民生活,助力“人的城镇化”;拓宽体育公共服务空间,推动健康中国建设。生态价值包括搭建协调共享机制,盘活生态资源;筹集保护生态环境必需资金,形成保护式开发;提高环境保护意识,促进新旧动能转换。当前小城镇体育旅游高质量发展还存在以下困境:体育旅游项目量化重复性建设,缺乏合理规划;体育旅游复合人才匮乏,从业人员福利待遇较差;景区宣传途径零碎,市场需求开发力度失衡;散装式的体育旅游分布,难以激活“点线面域”的连锁效应。据此提出小城镇体育旅游高质量发展的对策:提升资源开发与规划能力,打造特色体育旅游品牌形象;建立体育旅游复合人才库,提升从业人员福利;创新宣传途径,强化市场需求敏感度;打造精品项目的有机联系,推动体育旅游综合体建设。
This paper explores the value,dilemma and countermeasures of high-quality development of sports tourism in small towns under the background of new urbanization by using the method of literature.Research indicates that the economic value of high-quality sports tourism development in small towns includes:promoting rural revitalization and consolidating poverty alleviation results;promoting the formation of all-around tourism and driving economic development in surrounding areas;narrowing urban-rural disparities and promoting common prosperity.The cultural value includes:integrating local human resources and enriching the spiritual wealth of villagers;promoting the Chinese sports spirit and constructing a narrative logic of sports culture.The social value includes:enriching the lives of residents in small towns and assisting the process of“people’s urbanization”;expanding the space of sports public services and promoting the construction of a healthy China.The ecological value includes:establishing a coordinated and shared mechanism for rational use of ecological resources;raising funds for the protection of the ecological environment and forming a protective development model;raising environmental protection awareness and promoting the transformation of new and old drivers of development.At present,there are the following difficulties in the high-quality development of sports tourism in small towns:quantitative and repetitive construction of sports tourism projects without proper planning;lack of sports tourism composite talents,with poor welfare and benefits for employees;scattered promotion channels for tourist attractions,with insufficient market demand development;scattered sports tourism distribution,which is difficult to activate the chain effect of“points,lines,areas,and regions.”Accordingly,the following countermeasures are proposed for the high-quality development of sports tourism in small towns:enhance the ability to develop resources and plan,and create a distinct sports tourism brand image;es
作者
谷朋博
张松林
刘红云
GU Pengbo;ZHANG Songlin;LIU Hongyun(Physical Education and Health School of Wenzhou University,Wenzhou 325035,Zhejiang,China)
出处
《辽宁体育科技》
2024年第6期32-37,共6页
Liaoning Sport Science and Technology
基金
国家社会科学一般项目(项目编号:17BTY039)
温州大学研究生创新基金项目(项目编号:3162023004032)
温州大学学生科研课题(项目编号:2023kx029)。
关键词
新型城镇化
体育旅游
高质量发展
小城镇
new urbanization
sports tourism
high-quality development
small towns
