摘要
[目的/意义]针对目前公共图书馆智慧阅读推广服务存在的缺乏系统顶层设计、长效互动机制不健全等问题,以人为中心,从用户角度提出方法,实现供需匹配,优化用户体验。[方法/过程]以符号互动论为视角,在梳理现有相关研究的基础上,据SPSS26.0统计,运用KANO模型分析法和Better-Worse系数分析法进行分析,识别需求所属类型,并运用FBS模型,将用户需求转化为服务策略。[结果/结论]通过打造虚拟阅读空间,精准推送服务信息,优化互动仪式符号供给,加强多方合作联动等途径,切实提高智慧阅读推广服务的可及性。
[Purpose/significance]Considering the current challenges of lacking systematic top-level design and insufficient longterm interactive mechanisms in the promotion of smart reading services of public libraries,this study puts forward methods from the user’s point of view,to realize the matching of supply and demand and optimize the user experience.[Method/process]From the perspective of symbolic interactionism theory and based on a review of existing relevant research,this paper uses SPSS 26.0 statistics,KANO model analysis method and Better-Worse coefficient analysis method to analyze,identifies the type of demand,and uses FBS model to transform user demand into service strategy.[Result/conclusion]Through the creation of virtual reading spaces,accurately pushing service information,optimizing the supply of interactive ritual symbols,and strengthening multi-party cooperation and linkage,the accessibility of smart reading promotion services can be effectively enhanced.
作者
郭瑛
Guo Ying(Guangzhou Library,Guangzhou Guangdong 510623)
出处
《情报探索》
2024年第11期115-125,共11页
Information Research
基金
2023年广东省图书馆科研课题“社会互动理论视角下公共图书馆智慧阅读推广服务研究”(项目编号:GDTK23018)成果之一。
