摘要
基于“投射-感知”和木桶等理论,以网络游记文本为研究对象,运用网络文本分析和成分距离分析等方法,将中国国家公园体制试点区的官方投射形象与游客感知形象进行对比,并采用二维四象模型对其形象进行优化路径探究。研究发现:1)中国国家公园体制试点区“投射-感知”形象差异明显,投射类高频词主要涵盖生态与自然保护等方面,感知类高频词主要包括旅游体验和设施设备感受等方面;基于高频词特性研判,将10个试点区归纳为生态环境类、空间布局类、服务品质类和功能价值类4个形象主类目,且不同试点区“投射-感知”形象构成不同的组合类型。2)关系链方面,官方投射和游客感知社会网络语义呈现“核心—次核心”发散状的网络结构特征,分别构成“国家-公园-生态-保护”和“景色-景区-景点”2条关系链。3)形象结构差异方面,空间布局主类目成分差异较大,其作为木桶短板影响试点区整体形象的塑造。为此,中国国家公园体制试点区形象存在较大提升空间,应从“整体-局部”视角出发,针对不同国家公园体制试点区的“投射-感知”差异区域,采取因地制宜的优化对策。
Based on the theories of"projection-perception"and wooden barrels,we take the online travelogue text as the research object,use the methods of online text analysis and constituent distance analysis to compare the official projected image of China's pilot zones of national parks with the perceived image of the tourists,and use the 2-dimensional 4-image model to explore the optimization path of its image.The study's findings are as follows:(1)The projected and perceived images of China's pilot zones of the national parks system differ considerably,with the projected high-frequency words mainly covering ecology and nature protection,and the perceived high-frequency words principally including tourism experience and facilities and equipment.Based on the characterization of high-frequency words,the 10 pilot zones are summarized into four main image categories:ecological environment,spatial layout,service quality,and functional value.Different pilot zones have different combinations of projected-perceived images.(2)In terms of the relationship chain,the official projected and tourist-perceived social network semantics show a"core-subcore",diffusion network structure,which constitutes"country-park-ecology-protection"and"scenery-scenic spot-attractions"respectively 2 relationship chains.(3)Regarding the differences in image structure,the main categories of spatial layout differ greatly in composition,which affects the shaping of the overall image of the pilot zones as the short plank of the wooden barrel.Therefore,there is considerable room for improvement in the pilot area image of China's national parks system,preferably from the perspective of"whole-local,"we must take reasonable and optimized countermeasures according to the"projection-perception"of different pilot zones of the national parks system.
作者
钱镜帆
陈茜
王涛
Qian Jingfan;Chen Xi;Wang Tao(Institute of International Relations,Yunnan University,Kunming 650091,China;Southwest United Graduate School,Kunming 650092,China;Yunnan Academy of Social Sciences,Kunming 650034,China;Department of Geography,Yunnan Normal University,Kunming 650500,China)
出处
《热带地理》
CSCD
北大核心
2024年第11期2078-2090,共13页
Tropical Geography
基金
国家社科基金中国历史研究院重大历史问题研究专项2023年度重大招标项目“东南亚现代国家发展历史”(23VLS026)
云南省中青年学术技术带头人后备人才项目(202105AC160059)
云南省哲学社会科学创新团队(2023CX02)。
关键词
投射-感知
形象差异
成分距离
优化路径
国家公园体制试点区
中国
projection-perception
image differences
component distance
optimization path
national park system pilot area
China
