摘要
近年来,随着农村电商市场的迅猛发展,农村电商经济作为新的经济增长点受到广泛关注。农村电商的快速发展在一定程度上造成消费者需求的改变和企业经营策略的调整,在促进农民丰产增收的同时也促进了地方经济发展。本文为了对农村电商与地方经济发展的关系进行检验,建立了有调节机制的中介效应模型进行实证分析。研究发现:农村电商对地方经济发展具有显著正向影响,消费者需求在农村电商促进地方经济发展中起到部分中介作用。同时,企业策略在农村电商发展、消费者需求和地方经济发展之间的调节作用显著。根据结论得出,推动地方经济发展需要正视农村电商的积极作用,明确消费者需求和企业策略的差异对电商平台发展和地方经济增长的积极价值,实现高质量发展。
In recent years,with the rapid development of the rural e-commerce market,the rural e-commerce economy has received widespread attention as a new economic growth point.The rapid development of rural e-commerce has to some extent led to changes in consumer demand and adjustments in business strategies,promoting local economic development while also increasing farmers’ income and productivity.To test the relationship between rural e-commerce and local economic development,the article establishes a mediation effect model with a regulatory mechanism for empirical analysis.Research has found that rural e-commerce has a significant positive impact on local economic development,with consumer demand playing a partial mediating role in promoting local economic development through rural e-commerce.Besides,corporate strategies have a significant moderating effect on the relationship between rural e-commerce development,consumer demand,and local economic development.Based on the conclusion,driving local economic development requires acknowledging the positive role of rural e-commerce,recognizing the positive value of addressing the differences between consumer demands and business strategies for the development of e-commerce platforms and local economic growth,ultimately achieving high-quality development.
作者
张晓旭
Zhang Xiaoxu(Anhui Zhongtai Securities Co.Ltd,Anhui,Hefei 230000)
出处
《中国商论》
2024年第20期78-81,共4页
China Journal of Commerce
关键词
农村电商
经济发展
消费者需求
企业策略
农村发展
乡村经济
rural e-commerce
economic development
consumer demand
corporate strategy
rural development
rural economy
