摘要
近年来,手绘插画被广泛应用于各个领域,越来越多的餐饮品牌开始使用手绘插画,以更为创新的形象寻求自身商业价值的扩大。本文概述手绘插画概念和特征,结合手绘插画优势和餐饮的特点,提出借助手绘插画元素实现餐饮品牌形象设计的有效策略,以推动餐饮行业的时代性发展。
In recent years,hand-drawn illustration has been widely used in various fields,and more and more catering brands have begun to use hand-drawn illustration to seek the expansion of their own commercial value with a more innovative image.This paper summarized the concept and characteristics of hand-drawn illustration,combined with the advantages of hand-drawn illustration and the characteristics of catering,and proposed effective strategies to realize the image design of catering brand with the help of hand-drawn illustration elements,so as to promote the development of the catering industry.
作者
赵雪玉
ZHAO Xue-yu(He University,Shenyang 110163,China)
出处
《绿色包装》
2024年第10期194-197,共4页
Green Packaging
关键词
餐饮品牌
形象设计
手绘插画
品牌推广
catering brand
image design
hand drawn illustrations
brand promotion
