摘要
当下不断加速的社会媒介化进程深刻改变讲好国际传播可见实践的逻辑并影响其实践。本文把从工具到行动者的媒介力量跃升作为入口,明晰国际传播媒介化可见的逻辑理路为关系连接和故事可知,进而提出其实践进路为以连接促可知,具体表现为多元连接、情理融通以及触达力扩容。新时代国际传播的媒介化可见考察是对现有国家和媒体本位研究框架的超越,也是构建中国国际传播自主知识体系的有益尝试。
The current accelerating process of social media has profoundly changed the logic and practice of promoting visible practices in international communication.This article takes the leap of media power from tools to actors as the entry point,clarifies the visible logical path of international communication media as relationship connection and storytelling,and proposes the practical approach of using connection to promote knowledge,which is manifested in multiple connections,emotional and logical integration,and the expansion of reach.The media oriented examination of international communication in the new era is a transcendence of the existing national and media based research framework,and also a beneficial attempt to build China's independent knowledge system for international communication.
作者
张秀丽
窦博乐
操诗悦
Xiuli Zhang;Bole Dou;Shiyue Cao
出处
《新媒体与社会》
2024年第2期359-367,M0020,M0021,共11页
New Media and Society
基金
国家社科基金后期资助项目“中国新媒体传播自主知识体系的脉络谱系与建构理论研究”(23FXWB004)
河南省哲学社会科学规划项目“句法—语义界面视角下汉语量词重叠的生成机制研究”(项目编号为2022BYY016)
陕西省教育厅研究计划重点项目“跨文化传播视域下陕西民俗外译话语体系建构研究”(2023XJ012)。
关键词
新时代
国际传播
媒介化
可见性
the New Era
International Communication
Mediation
Visibility
