摘要
随着智能技术的普遍应用,曾经内嵌于社会逻辑中的技术力量逐渐主导社会进程,全面渗透进日常生活中。人工智能时代传播格局发生重构,算法、机器人写作、智能影像、AR/VR等在信息传播的不同环节都发挥着关键作用。人工智能技术推动国际传播进一步向精准传播迈进。技术赋权大幅拓展国际传播主体,在重构国际新闻生产环节的同时,也催生了场景化、沉浸式的交互式传播,国际传播从以内容为核心的传播逻辑转向以用户为核心的传播逻辑,在大数据分析的基础上,以情感为纽带,在更深层次上触达全球受众。
With the widespread application of intelligent technology,technological power that was once incorporated into social logic is gradually dominating social processes and pervading daily life.Under the era of artificial intelligence,the dissemination pattern is being restructured and information dissemination is increasingly entering the era of intelligent communication,in which algorithms,robot writing,intelligent imaging,AR/VR,and other technologies are playing crucial roles at different stages of information disse-mination.Specifically,in the international communication field,the development of artificial intelligence technology is pushing international communication toward precision communication.In particular,technological empowerment has significantly expanded the range of international communication actors.While reconstructing the process of international news production,it has also given rise to immersive and interactive communication experiences.International communication has shifted from a content-centered logic to a user-centered logic,leveraging big data analysis as a foundation,and utilizing emotions as a bond to reach global audiences at a deeper level.
作者
高毅丹
陈虹
Yidan Gao;Hong Chen
出处
《新媒体与社会》
2024年第2期26-37,M0005,共13页
New Media and Society
基金
国家社科基金重大项目“中国特色国际传播战略体系构建研究”(项目编号:22ZDA087)。
关键词
人工智能
国际传播
精准传播
智能传播
Artificial Intelligence
International Communication
Precise Communication
Intelligent Communication
