摘要
探讨社会化阅读的历史变迁及其背后的演进逻辑,以理解当代社会的阅读行为。文章基于阅读史的视角,分析了社会化阅读从社会化向再社会化变迁的过程,发现技术、人际互动以及读者意义共享的需求是推动社会化阅读演进的三大逻辑。指出技术逻辑为社会化阅读演进提供基础支撑,人际互动逻辑在此基础上加强了读者间的分享和互动,读者意义共享的需求逻辑构成社会化阅读持续演进的根本动力,满足读者不断变化、渐次升级的多样性需求成为社会化阅读演进的根本逻辑。
This article explores the historical evolution of social reading and the underlying logic of its transformation to understand the reading behaviors in the contemporary society.From the perspective of reading history,it analyzes the shift of social reading from socialization to resocialization,identifying the technology,the interpersonal interaction,and the demand for meaning sharing among readers as the three major logics driving the evolution.It points out that the technological logic provides the foundational support for the evolution of social reading,the interpersonal interaction logic strengthens the sharing and interaction among readers,and the demand logic of meaning sharing among readers constitutes the fundamental driving force for the continuous evolution of social reading,meeting the diverse and evolving needs of readers and becoming the essential logics of the progression of social reading.
作者
马学兰
MA Xuelan(School of Journalism and Communication,Xinjiang University)
出处
《出版与印刷》
2024年第5期25-31,共7页
Publishing & Printing
关键词
社会化阅读
数字阅读
阅读史
阅读革命
演进逻辑
人际互动
social reading
digital reading
reading history
reading revolution
evolution logic
interpersonal interaction
