摘要
为了满足当下Z世代群体的情感需求,弥补传统零售商业空间的不足,探索情感化设计在新零售空间中的表达方式。通过问卷调研,分析Z世代在新零售商业空间中的需求现状,以B+Tube油罐智能新零售美妆集合店为例,提出了其空间优化策略。明确Z世代群体的文化需求、社交需求、体验需求3类需求,从情感3层次理论出发给出新零售商业空间的情感化设计方案。期望能够丰富Z世代群体的情感体验,增强其归属感和满足感,为新零售空间相关研究提供可靠的参考。
In order to meet the emotional needs of the current Generation Z group,make up for the shortcomings of traditional retail commercial space,and explore the expression of emotional design in new retail space.Through a questionnaire survey,the current demand situation of Generation Z in the new retail commercial space was analyzed.Taking the B+Tube oil tank smart new retail beauty collection store as an example,its space optimization strategy was proposed.The cultural needs,social needs,and experiential needs of Generation Z are clarified,and an emotional design plan for the new retail commercial space is given based on the three-level theory of emotion.It is expected to enrich the emotional experience of Generation Z,enhance their sense of belonging and satisfaction,and provide a reliable reference for related research on new retail space.
作者
唐海涛
管雪松
TANG HAITAO;GUAN XUESONG
出处
《设计》
2024年第20期58-61,共4页
Design
基金
江苏高校品牌专业建设工程资助项目(编号:PPZY2015A063)
2020年国家社科艺术学专项一般项目《新中国70年南京云锦传承人谱系研究》(编号:20BG136)。
关键词
Z世代
新零售
商业空间
情感化设计
社交体验
Generation Z
New retail
Commercial space
Emotional design
Social experience
