摘要
近年来小剧场市场发展迅速,场馆建设加快,戏剧新作迭出,产业发展呈繁荣态势,其核心价值被定位为融合赋能实体经济高质量发展。作为典型的文化产品,小剧场演出蕴含着丰富的文化故事,在弘扬社会主义价值观、传播优秀传统文化,充实消费者的文化生活方面,取得了良好的社会效益。小剧场逐渐成为集物理载体、文化空间、精神空间于一体的城市文化综合体,如何在保证其社会效益优先的前提下,推动其产业化发展是当前亟待解决的主要问题。然而,小剧场产业盈利模式单一,市场化程度不够,产业链不健全,经济效益不突出,影响了小剧场产业的长远发展。从内容创作、宣发融资、运营管理、产业模式等方面积极构建小剧场产业链,推动内容开发、金融创新、市场运营和生态发展的路径转型,是小剧场产业的生存发展之道。
In recent years,the national small theater market has developed rapidly,construction progress has been obvious,new small theater dramas have emerged,and the industry has developed prosperously.Its core value is positioned as the integration and empowerment of high-quality development of the real economy.As a typical culturalproduct,small theater performances contain rich cultural stories,promote socialist values,spread excellent traditional culture,enrich consumers' cultural life,and achieve obvious social benefits.Small theaters have also become an urban cultural complex integrating physical carriers,cultural spaces,and spiritual spaces.Its social benefits and industrial identification are the main problems that need to be solved urgently.As an industry that needs to support content development through economic benefits,the small theater industry has a single profit model,insufficient marketization,an imperfect industrial chain,and lacks outstanding economic benefits,which affects the long-term development of the small theater industry.Entering the new era,we should actively build a small theater industry chain from the aspects of content creation,publicity and financing,operation management,and industrial models,promote the transformation of content development,financial innovation,market operation,and ecological development,and explore solutions to the development difficulties of the small theater industry.
作者
杨昆
李雨其
YANG Kun;LI Yu-qi(School of Marketing and Logistics Management,Nanjing University of Finance and Economics Nanjing,Jiangsu 210000;Purple Academy of Culture&Creativity,Nanjing,Jiangsu 210000;School of Drama and Film,Nanjing University of the Arts,Nanjing,Jiangsu 210000)
出处
《艺术百家》
CSSCI
北大核心
2024年第4期39-46,68,共9页
Hundred Schools In Arts
基金
2022年度国家社科重大项目“视听精品推动中华优秀传统文化创造性转化和创新性发展”(项目编号:22ZDA083)阶段性成果
2023年度国家社科基金艺术学项目“数字文化产业业态变迁与政策优化研究——以用户生成内容UGC为例”(项目编号:23BH163)阶段性成果
2021年度江苏省社科基金艺术学项目“新时代江苏文化业态创新机制与路径研究”(项目编号:21YSC010)阶段性成果之一。
关键词
小剧场
产业链
社会效益
经济效益
Small Theater
Industrial Chain
Social Benefits
Economic Benefits
