摘要
当前我国数字经济转向深化发展新阶段,数字政府建设步入快车道。各地各部门积极运用政务新媒体服务群众,“掌上看”和“指尖办”已成常态。为了解省级生态环境政务微信传播影响情况,通过统计全国31个省级生态环境政务微信一周内信息发布频数、发稿数和内容等情况,经过相关研究,浅析当下影响生态环境政务微信传播影响力的问题,特提出注重内容建设与质量提升、强化与受众互动交流和健全运营与管理机制等建议,进而为提升生态环境系统政务微信传播影响力和生态文明建设营造良好氛围提供一定的参考。
As China’s digital economy transitions into a new stage of deepened development,the construction of digital government boosts.Local departments actively use new government media services to serve the public,“Palm Window”and“Finger⁃tip Office”have become the norm.In order to learn the impact of provincial eco⁃environmental government affairs through WeChat communication,in this paper,release frequency,publications and content about eco⁃environmental government affairs of 31 provinces in China,released through WeChat within one week were counted.Through related researches,the current influence of WeChat on eco⁃environmental government affairs was analyzed,suggestions were put forward such as paying attention to the construction of content and the improvement of quality,strengthening the interaction with the audience and perfecting the operation and management mechanism,providing references to promotion of WeChat communication influence on eco⁃environmental government affairs and a good atmosphere for building ecological civilization.
作者
陈海燕
杨浩
白登
CHEN Hai-yan;YANG Hao;BAI Deng(Yuechi Ecological Environment Bureau of Guang'an City,Guangan,Sichuan 638301,China;Sichuan Provincial Department of Ecology&Environment,Chengdu 610000,China)
出处
《四川环境》
2024年第5期120-127,共8页
Sichuan Environment
关键词
生态环境
政务微信
传播影响力
信息发布
Ecological environment
government affairs WeChat
spread influence
information delivery
