摘要
针对企业供给主体,以新疆4地州市11个乡镇为主要研究区域,通过问卷调查的方式以及Logistic回归模型分析农业生态产品供给障碍因素。结果表明,企业对农业生态产品的深度开发程度、企业质量安全意识、企业对产品品牌管理与维护、销售市场发达程度、消费者消费能力水平、消费者对农业生态产品的认知程度以及政府对企业政策支持力度对农业生态产品供给有显著正向影响,农业生态产品的生产成本、生产技术工艺与企业供给意愿成反比。最后提出完善农业生态产品相关政策、健全农业生态产品营销体系、加强农业生态产品品牌建设、扩大农业生态产品宣传力度的对策建议。
Aiming at the main supplier of enterprises,taking 11 townships in 4 prefectures and cities of Xinjiang as the main research area,the supply obstacle factors of agro-ecological products were analyzed by means of questionnaire survey and Logistic regression model.The results showed that the degree of in-depth development of agro-ecological products,the awareness of quality and safety of enterprises,product brand management and maintenance,the development degree of sales market,the level of consumer consumption,the cognition degree of consumers of agro-ecological products and the government policy support for enterprises had a significant positive impact on the supply of agro-ecological products,and the production cost of agro-ecological products and the production technology were inversely proportional to the supply willingness of enterprises.Finally,the countermeasures and suggestions of improving the relevant policies of agro-ecological products,improving the marketing system of agro-ecological products,strengthening the brand construction of agro-ecological products,and expanding the publicity of agro-ecological products were put forward.
作者
王紫洋
王承武
马伟良
董靖雯
WANG Zi-yang;WANG Cheng-wu;MA Wei-liang;DONG Jing-wen(College of Public Management,Xinjiang Agricultural University,Urumqi 830052,China)
出处
《湖北农业科学》
2024年第10期211-217,共7页
Hubei Agricultural Sciences
基金
新疆自然科学基金面上项目(2022D01A84)
新疆社会科学基金项目(21BJL101)。
关键词
农业生态产品
农业全产业链
作用机理
障碍因素
优化路径
agro-ecological products
whole agricultural industry chain
action mechanism
obstacle factor
optimization path
