摘要
随着信息技术的快速发展,网络直播带货已成为农产品营销的新兴模式,其对提高销售效率、促进乡村振兴和优化农业供应链管理具有重要意义。文章通过分析网络直播在农产品营销中的内涵与实施意义,探讨了三种主要的营销模式:原生态产地直播、高流量专业直播和正能量官员直播。同时,文章指出了当前网络直播农产品营销中存在的问题,并提出了相应的优化路径。
With the rapid development of information technology,Network live broadcast with goods has become a new model of agricultural product marketing,which is of great significance for improving sales efficiency,promoting rural revitalization and optimizing agricultural supply chain management.This paper analyzes the connotation and implementation significance of network broadcast in agricultural product marketing,three main marketing models are discussed:live streaming of original ecological origin,professional live streaming of high traffic and live streaming of positive energy officials.At the same time,this paper points out the existing problems in the current network broadcast marketing of agricultural products,and puts forward the corresponding optimization path.
作者
赵红梅
Zhao Hongmei(Wuhe County Office Logistics Service Office,Bengbu,Anhui,233300)
出处
《市场周刊》
2024年第29期91-94,共4页
Market Weekly
关键词
网络直播
农产品营销
乡村振兴
品牌建设
售后服务
network broadcast
marketing of agricultural products
rural revitalization
brand building
after-sale service
