摘要
为强化政府危机信息沟通能力,提升危机情境下政府新闻发布与舆情处置治理效能,立足重大突发公共卫生事件信息要素的供需关系视角,综合运用系统分析法与过程分析法,阐述数字舆论生态背景下基层政府风险信息沟通能力的阻滞效应,描述政府应急信息沟通策略的阶段性特征与演化过程,提出数字舆论背景下政府应急信息沟通能力提升应吐露真言,确保公开信息准确度;共情交互,关注回应节奏把控度;批驳谣言,形塑舆论引导严密度。
In order to strengthen the government's ability to communicate crisis information and improve the efficiency of government news release and public opinion handling in crisis situations,based on the supply-demand perspective of information elements of major public health emergencies,this paper comprehensively applies system analysis method and process analysis method to describe the blocking effect of risk information communication ability of grass-roots governments under the background of digital public opinion ecology.The phased characteristics and evolution process of government emergency information communication strategy were described,and the government's emergency information communication ability should be improved under the background of digital public opinion,so as to ensure the accuracy of public information.Empathic interaction,focus on response rhythm control degree;Refuting rumors and shaping the tightness of public opinion guidance.
作者
柏花
周贤君
刘紫萱
BAI Hua;ZHOU Xian-jun;LIU Zi-xuan(School of Public Administration and Law,Hunan Agricultural University,Changsha 410128,China;School of Humanities,Jishou University,Jishou 416000,China)
出处
《电脑与信息技术》
2024年第5期61-66,共6页
Computer and Information Technology
基金
湖南省教育厅开放基金项目“基于4R危机管理理论的农村突发公共卫生事件应急能力评估研究”(项目编号:20K067)
湖南省自科基金青年项目“基层应急能力水平测度及其韧性治理研究”(项目编号:2024JJ6367)
湖南省自科基金青年项目“复杂系统视角下智慧健康养老数据资源开放共享的协同机制研究”(项目编号:2023JJ40334)。
关键词
公共卫生事件
数字舆论
信息公开
风险沟通
舆情引导
public health events
digital public opinion
information disclosure
risk communication
public opinion guidance
