摘要
在数字时代快速发展的背景下,“新质生产力”的提出,不仅明确了新发展阶段激发新动能的决定力量,也为乡村振兴指明了新途径。数字技术的出现正在为农村农旅资源的融合发展提供新思路,同时在空间上对农旅领域进行重构和优化。南京市八卦洲虽在农旅方面有一定发展基础及亮点,但仍存在以下问题:①大部分生态、农业和田园景观资源未得到科学合理的利用;②经济总量低,一产附加值低,二产不景气;③产业联动不足,缺乏特色。从感知及表征层面切入,围绕“数字化技术”针对八卦洲提出相应“实体”及“数字”空间的技术应用策略:“实体”空间:①搭建农业研发平台;②建设数字基础设施;③建立实地数字化展销。“数字”空间:①围绕“野八仙”打造八卦洲特色IP;②实地直播,使旅客得到农旅双体验;③推出“云认养”服务,使旅客从”客体”转为“主体”。
Against the backdrop of rapid development in the digital age,with the proposal of"new quality productivity"in central documents,it not only clarifies the decisive force that stimulates new momentum in the new development stage,but also provides new momentum and new ways for rural revitalization.The emergence of digital technology is providing new ideas for the integration and development of rural agricultural and tourism resources,while reconstructing and optimizing the agricultural and tourism field in space.Although Baguazhou in Nanjing has certain development foundations and highlights in agriculture and tourism,there are still the following problems:①Most of the ecological,agricultural,and pastoral landscape resources have not been scientifically and reasonably utilized;②there is low economic output,low added value of primary industry,and sluggish secondary industry;③industrial linkage is insufficient and lack of distinctive features.This paper starts from the perspective of perception and representation,and proposes corresponding technology application strategies for"physical"and"digital"spaces around"digital technology"for Baguazhou."Physical"Space includes:①building an agricultural research and development platform;②building digital infrastructure;③establishing on-site digital exhibition and sales."Digital"Space includes:①revolving around the"Wild Eight Immortals"to create a unique IP for Baguazhou;②living streaming on site to provide travelers with a dual experience of agriculture and tourism;③ launching the "Cloud Adoption" service to transform passengers from "objects" to "subjects".
作者
刘依彤
童本勤
Liu Yitong;Tong Benqin(School of Architecture,Nanjing Tech University,Nanjing 211816,Jiangsu,China;Nanjing Academy of Urban Planning&Design Co.,Ltd,Nanjing 210005,Jiangsu,China)
出处
《绿色科技》
2024年第17期200-205,214,共7页
Journal of Green Science and Technology
关键词
数字化技术
农旅融合
八卦洲
数字化
digital technology
integration of agriculture and tourism
Baguazhou
digitization
