社区支持农业信任机制构建的邻近性逻辑

Proximity Logic in the Construction of Trust Mechanisms for Community-supported Agriculture

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摘要本文基于4个社区支持农业农场的案例,应用邻近性概念,从地理邻近性、组织邻近性和情感邻近性三个维度探究社区支持农业信任机制的形成逻辑。本文研究表明:社区支持农业会员消费者对农场的信任程度高于非会员消费者,邻近性逻辑有利于消费者从非会员向会员转变;与大众化生产及销售中信任机制构建所依赖的“买卖”契约逻辑相比,社区支持农业信任机制构建的邻近性逻辑是契约逻辑的有益补充;与传统社区买卖双方信任机制构建的“差序格局”逻辑相比,邻近性逻辑下信任机制的韧性得以提升。更重要的是,邻近性逻辑是市场逻辑与社会逻辑的互嵌融合,弥合了单一逻辑不能满足的情境条件,为小农户联结大市场创建了信任基础,促进了食品价值链生产端与消费端的结合以及主体间相互的激励或约束。基于研究发现,本文得到应为构建多维度的信任机制创造条件、建设可溯源的社区支持农业信息平台与信用档案等正式制度以及制定社区支持农业的系列标准等政策启示。 Based on the cases of four community-supported agriculture farms,this paper applies the concept of proximity to explore the formation logic of trust mechanisms in community-supported agriculture(CSA)from three dimensions:geographic proximity,organizational proximity,and emotional proximity.The results are as follows.The trust level of CSA members in the farms is higher than that of non-member consumers,and the proximity logic is conducive to the transformation of consumers from non-members to members.The proximity logic established by the CSA trust mechanism is a useful supplement to the market logic compared to the contract logic that is relied upon to construct the trust mechanism in mass production and sales.Compared with the logic of"differential mode of association"in the construction of the traditional community trust mechanism between buyers and sellers,the resilience of the trust mechanism under the proximity logic is improved.More importantly,the logic of proximity integrates the logic of the market with the logic of society,bridging the contextual conditions that cannot be met by a single logic,creating a foundation of trust for smallfarmers to link up with the big market,and facilitating the linkage between the production side and the consumption side of the food value chain,as well as mutual incentives or constraints among the subjects.Based on the findings of the study,the paper makes policy implications:creating conditions for the construction of a multi-dimensional trust mechanism,building a traceable CSA information platform with a formal system such as a credit file,and stipulating a series of standards for CSA.

作者董丽齐顾波 DONG Li;QI Gubo

机构地区中国农业大学人文与发展学院

出处《中国农村观察》 CSSCI 北大核心 2024年第5期57-74,共18页 China Rural Survey

基金 “中国农业大学2115人才工程”资助项目(编号:TP18112101) 北京市哲学社会科学规划项目“京郊有机农业生态补偿标准与机制研究”(编号:21JJB014)的阶段性成果。

关键词信任机制邻近性社区支持农业案例研究 Trust Mechanism Proximity Community-supported Agriculture Case Study

分类号 F203 [经济管理—国民经济] C912 [社会学]