摘要
在现代特色产业经营模式下,产品包装设计的重要性日益凸显。山水画艺术在茶叶包装设计中的应用,可以通过绘制山水风景、水墨画等设计,以突出对传统文化和茶文化的渲染,使其与茶叶品牌相结合,形成独特的视觉效果,提升产品的文化内涵和审美价值。基于此,本文将从包装设计的视角,通过对山水画艺术的现代价值阐述,探讨茶叶产品包装设计中山水画艺术的渗透路径,从而增强茶叶产品包装的新颖性、艺术性,发挥山水画艺术的视觉冲击力,以实现继承传统文化艺术和推动产品经营的双重价值。
Under the modern characteristic industrial management mode,the importance of product packaging design is becoming increasingly prominent.The application of landscape painting art in tea packaging design can highlight the rendering of traditional culture and tea culture through landscape painting,ink painting and other designs,so that it can be combined with the tea brand to form a unique visual effect and enhance the cultural connotation and aesthetic value of the product.Based on this,from the perspective of packaging design,this paper will discuss the infiltration path of landscape painting art in tea product packaging design through the description of the modern value of landscape painting art,so as to enhance the novelty and artistry of tea product packaging,give play to the visual impact of landscape painting art,and realize the dual value of inheriting traditional culture and art and promoting product management.
作者
曹晶晶
CAO Jing-jing(Zhengzhou Electronic Information Vocational and Technical College,Zhengzhou 451450,China)
出处
《绿色包装》
2024年第8期132-135,共4页
Green Packaging
关键词
茶叶产品
包装设计
山水画艺术
tea products
packaging design
landscape painting art
