摘要
江永女书作为世界上唯一存在的性别文字,其独特的文化价值和传承意义尤为显著。然而,由于传承方式的脆弱性、地域性限制及传播思维的落后,女书文化的传承与传播面临着诸多困境。该研究通过对女书文化的传承历史、现状及其面临的传播困境进行分析,提出了创新内容、拓展渠道、提高素养和增强互动等传播策略。研究发现,新媒体为女书文化传播带来机遇与挑战,要求我们在内容创新、渠道拓展、团队专业化及互动增强等方面下功夫。通过实施这些策略,期望能够提升女书文化的知名度和影响力,促进其可持续发展,为非遗文化的传承与保护提供有益借鉴。
As the only gender character in the world,Jiangyong Nushu has its unique cultural value and inheritance significance.However,due to the fragility of inheritance mode,regional restrictions and backward communication thinking,the inheritance and dissemination of Nushu culture is faced with many difficulties.Through analyzing the inheritance history,current situation and communication difficulties of Nushu culture,this study puts forward communication strategies such as innovative content,expanding channels,improving literacy and enhancing interaction.The research finds that new media brings both opportunities and challenges to the dissemination of Nushu culture,which requires us to work hard in content innovation,channel expansion,team specialization and interaction enhancement.Through the implementation of these strategies,it is expected to enhance the visibility and influence of Nushu culture,promote its sustainable development,and provide useful reference for the inheritance and protection of intangible cultural heritage.
作者
马艺桐
周洪伟
李庆福
MA Yitong;ZHOU Hongwei;LI Qingfu(School of Literature and Journalism,Central South University for Nationalities,Wuhan Hubei,430000,China)
出处
《文化创新比较研究》
2024年第23期38-42,共5页
Comparative Study of Cultural Innovation
关键词
“非遗”女书文化
新媒体传播
传承与保护
传播策略
地域性限制
交互型传播模式
Nvshu culture
New media communication
Inheritance and protection
Communication strategy
Regional restrictions
Interactive communication mode
