摘要
化工行业是一个高度竞争的行业,因此,在化工领域对外贸易谈判中,商务英语沟通技巧至关重要。文章通过对相关文献的综述和实地调研,分析了商务英语在化工领域对外贸易谈判中的重要性,提出了提高沟通效果的具体策略,并对未来研究方向进行了展望。研究发现,商务英语在化工对外贸易谈判中发挥着举足轻重的作用,掌握有效的商务英语沟通技巧对谈判的成功极为重要。
The chemical industry is a highly competitive f ield,so communication skills of business English are crucial in foreign trade negotiations in the chemical industry.Through a review of relevant literature and f ield investigation,this paper analyzes the importance of business English in foreign trade negotiations in the chemical f ield,puts forward specif ic strategies to improve the communication effect,and prospects the future research direction.It is found that business English plays a core role in chemical foreign trade negotiations,and mastering effective communication skills of business English is extremely important for the success of negotiations.
作者
邱燕
QIU Yan(Guangdong Innovative Technical College,Dongguan 523960,China)
出处
《化工管理》
2024年第25期62-66,共5页
Chemical Management
关键词
对外贸易
贸易谈判
商务英语
沟通技巧
foreign trade
trade negotiation
business English
communication skills
