摘要
近年来,公众对疫苗接种犹豫的现象凸显,其后果可能会阻碍免疫规划的推进。提高公众的疫苗接种信心,对合理有效推动人群的免疫接种行为具有重要意义。文章基于行为经济学理论,结合锚定效应、损失厌恶、双系统理论、羊群效应,探讨公众疫苗接种决策背后的非理性因素和决策偏好,进而提出有效助推的话语策略。
In recent years,public hesitancy to vaccinate has come to the fore and can hinder the advancement of immunization programs.It is important to increase public confidence in vaccines and to rationally and effectively promote the immunization behavior of the population.Based on behavioral economics theory,it combincs the anchoring effect,loss aversion,two-systems theory,and the herd effect to explore the irrational factors and decision-making preferences behind the publie's vaceination decisions,and then proposes discourse strategies for effective boosting to increase the publie's confidence in vaccination.
作者
张钰伟
谢羽卓
王亚州
石家俊
王净植
国嘉琪
滕百军
焦明丽
Zhang Yuwei;Xie Yuzhuo;Wang Yazhou;Jiao Mingli(School of Health Management,Harbin Medical University,Harbin,Heilongjiang,150086,China;不详)
出处
《中国卫生经济》
北大核心
2024年第8期66-69,共4页
Chinese Health Economics
基金
China Medical Board(19-309)。
关键词
疫苗接种
健康决策
沟通策略
行为经济学
vaccination
health decision-making
communication strategy
behavioral economics
