摘要
艺术创意设计在文化传承和文化经济产业发展方面的作用日益加深,了解艺术创意设计能有效促进旅游消费者行为意向的生成,实现文化旅游景区的可持续稳定发展。以艺术创意设计为路径,收集相关案例,进行概况分析。提出当前我国文旅景区艺术创意设计的不足,运用相关性分析法对于文旅景区艺术创意设计进行研究。从特征深化、交叉融合、策略调整、规范完善四方面进行艺术创意设计优化引导,寻求具有艺术创意、创新特色的中国文旅景区新的发展模式,为文旅景区的发展提供一定的借鉴,促进文旅景区的持续升级与开发。
The benefits brought by the artistic creative design are outstanding.Understanding the artistic creative design can effectively promote the generation of tourist consumer behavior intention and promote the sustainable and stable development of cultural tourism scenic spots.Taking the artistic creative design as the path,relevant cases were collected,and a general analysis was conducted.The insufficiency of the artistic creative design of the cultural tourism scenic area was proposed,and the correlation analysis method was used to study the artistic creative design of the cultural tourism scenic area.The artistic creative design from the four aspects of feature deepening,cross-integration,strategy adjustment and standard improvement was optimized and guided,and a new development mode of Chinese cultural tourism scenic spots with artistic creativity and innovation characteristics was sought,so as to provide certain reference for the development of cultural tourism scenic spots and promote the continuous upgrading and development of cultural tourism scenic spots.
作者
李祥
黄熠
Li Xiang;Huang Yi
出处
《文化产业研究》
2024年第1期234-248,共15页
Cultural Industry Research
关键词
艺术创意
文旅景区
创意设计
优化设计
相关性分析
Artistic Creativity
Cultural Tourism Scenic Spot
Creative Design
Optimization Design
Correlation Analysis
