摘要
[研究目的]元宇宙作为数智技术发展的高阶产物,将意识形态治理的边界由现实社会拓展至元宇宙空间。规避元宇宙空间意识形态风险,发挥元宇宙在网络意识形态治理中的积极作用有助于弘扬社会主义核心价值观,打造风清气正的网络空间环境,推进国家治理体系和治理能力现代化,维护国家安全和社会稳定。[研究方法]通过文献分析、对比分析等方法,深描元宇宙赋能网络空间意识形态治理中的现实图景。[研究结论]在网络意识形态治理领域,元宇宙一方面发挥着技术手段数智化、虚拟现实融生化、治理样态革新化的促进作用;另一方面,其自身的虚拟现实融生、沉浸体验等特征又为网络意识形态治理带来新的风险挑战。具体表现为:主流话语与多元思潮并存,导致主流话语权淡化;资本意志与政治意志互生,导致价值引领失焦;时空拓展与意志凝聚相冲,导致思想传导弱化;沉浸体验与数字成瘾难辨,导致理性共识受制。因此,必须积极探索消除元宇宙负面效应的提升策略,加强政治思想引领,夯实虚拟阵地建设;提升科技创新能力,培育专业管治人才;强化政府政策主导,构建多元治理格局;创新传统传播样态,促进主体理性回归,不断拓宽元宇宙赋能网络意识形态治理的发展路径。
[Research purpose]As a high-order product of the development of digital intelligence technology,the metaverse expands the boundaries of ideological governance from the real society to the metaverse space.Avoiding ideological risks in the metaverse space and leveraging the positive role of metaverse in network ideology governance can help promote core values of socialism,create a clean and upright cyberspace environment,advance the modernization of China’s system and capacity for governance,and maintain national security and social stability.[Research method]Through literature analysis,comparative analysis,and other methods,this study explores the reality of the metaverse empowering ideological governance in cyberspace.[Research conclusion]In the field of network ideology governance,on the one hand,the metaverse plays a promoting role in the digitization of technological means,the integration of virtual reality,and the innovation of governance forms.On the other hand,its own characteristics of virtual reality integration and immersive experience bring new risks and challenges to the governance of online ideology.Specifically,the coexistence of mainstream discourse and diverse ideological trends has led to a weakening of mainstream discourse power;the interdependence of capital will and political will leads to a lack of focus on value orientation;the conflict between the expansion of time and space and the cohesion of will leads to a weakening of the transmission of ideas;immersive experience and digital addiction are difficult to distinguish,leading to the constraint of rational consensus.Therefore,it is necessary to actively explore strategies to eliminate the negative effects of the metaverse,strengthen political and ideological guidance,and consolidate the construction of virtual battlefields;to enhance technological innovation capabilities and cultivate professional governance talents;to strengthen government policy leadership and build a diversified governance pattern;to innovate traditional communication m
作者
完瑞红
徐铁光
Wan Ruihong;Xu Tieguang(Zhejiang University of Water Resources and Electric Power,School of Marxism,Zhejiang,Hangzhou,310018)
出处
《科技智囊》
2024年第8期69-76,共8页
Think Tank of Science & Technology
基金
国家社科基金一般项目“基于网络主权的网络空间命运共同体构建研究”(20BKS181)
浙江省社科联项目“元宇宙赋能网络意识形态治理的现实图景与擘画路径”(2024B057)。
关键词
元宇宙
网络意识形态治理
作用机理
风险挑战
多元共治
metaverse
network ideology governance
mechanism of action
risks and challenges
pluralistic governance
