摘要
本研究旨在探讨迅速发展的个性化消费时代下,食品包装领域的创新设计趋势。随着消费者需求不断演变,包装不再仅是一种功能性工具,而成为品牌建设、产品个性化和用户体验的关键元素。本文分析了在个性化消费趋势下食品包装的设计原则和方法,以满足消费者的个性化需求,并考虑到个性化包装所带来的环保问题与可持续发展之间的平衡,最后对未来食品包装创新设计趋势进行展望。
This study aims to explore the innovative design trends in the field of food packaging in the rapidly developing era of personalized consumption.As consumer needs continue to evolve,packaging is no longer just a functional tool but a key element in brand building,product personalization,and user experience.This article analyzes the design principles and methods of food packaging under the trend of personalized consumption to meet the personalized needs of consumers,takes into account the balance between environmental protection issues and sustainable development caused by personalized packaging,and finally gives some ideas for the prospects for innovative design trends in food packaging.
作者
符晗
靳露通
李庆轩
张世博
FU Han;JIN Lu-tong;LI Qing-xuan;ZHANG Shi-bo(Guilin University of Technology,Guilin 541006,China)
出处
《绿色包装》
2024年第7期148-151,共4页
Green Packaging
关键词
个性化消费时代
食品包装
可持续
设计趋势
包装设计
the era of personalized consumption
food packaging
sustainable
design trends
package design
