摘要
为了实现品牌形象与产品包装设计的有效融合,本文采用文献分析法以及市场调研及举例说明等方式,对产品的品牌形象与包装设计进行深入的研究,提出了产品的品牌形象与产品包装设计的共性及相关影响。根据研究结果表明,产品的品牌形象与包装设计具有很强的共性特征,两者共同作用决定着产品的市场属性。从市场属性的角度分析,可以明确品牌形象与产品包装设计的关系,实现二者的融合。
In order to realize the effective integration of brand image and product packaging design,this paper uses literature analysis,market research and examples to conduct in-depth research on product brand image and packaging design,and puts forward the similarities and related influences between product brand image and product packaging design.According to the research results,the brand image of the product and the packaging design have strong common characteristics,and the two work together to determine the market attributes of the product.From the perspective of market attributes,the relationship between brand image and product packaging design can be clarified,and the integration of the two can be realized.
作者
郭江燕
GUO Jiang-yan(China Australia Business College of Shanxi,Jinzhong 030600,China)
出处
《绿色包装》
2024年第7期131-134,共4页
Green Packaging
关键词
品牌形象
产品包装
融合创新
包装设计
brand image
product packaging
integrated innovation
package design
