摘要
目的:探讨新媒介环境下体育社交媒体健康传播、青少年健康信念与青少年体育行为之间的互动影响机制。方法:以14~24岁学生为研究对象,共收集258份有效问卷数据,运用SPSS和SmartPLS进行描述性统计分析、PLSSEM和PLS-MGA分析。结果:1)体育社交媒体健康传播与青少年健康信念相互促进;2)青少年健康信念与体育行为相互促进;3)体育社交媒体健康传播与青少年体育行为相互促进;4)青少年健康信念在体育社交媒体健康传播与体育行为的双向互动中均起到部分中介作用,但直接作用更强;5)体育社交媒体健康传播对青少年健康信念和体育行为的影响在性别和年龄层面上具有一致性。结论:1)体育社交媒体健康传播与青少年健康信念和体育行为之间存在显著的双向互动,其中健康信息传递、自我效能提升和体育价值认知是关键影响维度;2)青少年健康信念在体育社交媒体健康传播与体育行为之间发挥部分中介作用,但直接传播和行为促进仍是主要驱动力;3)体育社交媒体健康传播通过健康信念与体育行为的双向互动,形成了自我增强的传播闭环,显著推动了健康传播和体育行为的持续发展。
Objective:This study explores the interplay mechanism among health communication through sports social media,the health beliefs of adolescents and youths,and the sports behavior of adolescents and youths in the new media environment.Method:We collected 258 valid questionnaire responses from students aged 14 to 24 and conducted descriptive statistical analysis,PLSSEM,and PLS-MGA using SPSS and SmartPLS.Results:1) Health communication through sports social media and the health beliefs of adolescents and youths mutually promote each other;2) the health beliefs and sports behavior ofadolescents and youths mutually promote each other;3) health communication through sports social media and the sports behavior of adolescents and youth mutually promote each other;4) the health beliefs of adolescents and youths partially mediate the interplay between health communication through sports social media and their sports behavior,but the direct effect is stronger;5) the influence of health communication through sports social media on the health beliefs and sports behavior of adolescents and youth is consistent across gender and age groups.Conclusions:1) There is a significant interplay between health communication through sports social media and the health beliefs and sports behavior of adolescents and youths,with health information dissemination,self-efficacy enhancement,and sports value cognition being key influencing dimensions;2) the health beliefs of adolescents and youths play a partial mediating role in the interplay between health communication through sports social media and their sports behavior,but direct communication and behavior promotion remain the main driving forces;3) health communication through sports social media forms a self-reinforcing communication loop through the interplay with health beliefs and sports behavior,significantly promoting the sustained development of health communication and sports behavior.
作者
孙浩
李丁
于晓梅
阎晋虎
张业安
SUN Hao;LI Ding;YU Xiaomei;YAN Jinhu;ZHANG Ye’an(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;School of Cultural Creativity,Anhui Finance and Trade Vocational College,Hefei 230601,China;School of Journalism and Communication,Shanghai University of Sport,Shanghai 200438,China)
出处
《体育科学》
北大核心
2024年第5期40-53,共14页
China Sport Science
基金
国家社会科学基金一般项目(21BTY034)。
关键词
体育社交媒体
健康传播
青少年
健康信念
体育行为
sports social media
health communication
adolescents and youths
health beliefs
sports behavior
