摘要
该文主要运用文献资料法、逻辑分析法对冰雪运动的普及价值和推广策略进行研究。得出以下结论:首先,冰雪运动的开展具有重要的政治、经济价值,还能够丰富大众的业余生活。其次,分析制约冰雪运动发展的因素,主要包括,场地设施不足、缺乏专业相关人才和冰雪文化传播缺乏系统性。最后,为了改善冰雪运动的推广现状,提出要加大场地设施建设力度、加强专业人才培养以及拓宽宣传渠道。
The paper mainly uses literature method and logical analysis method to study the popularization value and promotion strategy of ice and snow sports.The following conclusions are drawn:firstly,the development of ice and snow sports has important political and economic value,and can also enrich the spare timeof the public.Secondly,the factors constraining the development of ice and snow sports are analyzed,mainly including the lack of field facilities,the lack of professional talents and the lack of systematic communication of ice and snow culture.Finally,in order to improve the promotion of ice and snow sports,it is proposed to strengthen the construction of venue and facilities,strengthen the training of professional talents and broaden the publicity channels.
作者
罗雨昆
LUO Yukun(China West Normal University,Nanchong Sichuan 737000,China)
出处
《冰雪体育创新研究》
2024年第13期1-3,共3页
Research on innovation of ice snow sports
关键词
冰雪运动
普及价值
推广策略
Ice and snow sports
Popularization value
Promotion strategies
