摘要
在数字经济时代,美食类消费平台逐渐成为消费者搜寻餐饮美食信息的重要渠道。促进平台经济健康发展,提升用户的美食消费体验,是赋能传统服务行业高质量发展的重要方式。本研究从体验视角出发,将用户体验划分为感官体验、交互体验和情感体验三个维度,并以信任和心流体验为中介变量检验用户黏性的影响机制。研究发现,用户体验通过信任和心流体验间接影响用户黏性;但交互体验未对心流体验产生影响;感官体验和情感体验对心流体验产生正向影响。研究结论为美食类消费平台提高了用户黏性、提升用户保有率提供对策和建议。
In the era of digital economy,food consumption platforms have gradually become an important channel for consumers to search for food and beverage information.Promoting the healthy development of platform economy and enhancing users'food consumption experience are important ways to empower the high-quality development of traditional service industries.This study takes an experiential perspective and divides user experience into three dimensions:sensory experience,interactive experience,and emotional experience.Trust and flow experience are used as mediating variables to examine the impact mechanism of user stickiness.Research has found that user experience indirectly affects user stickiness through trust and flow experience;But the interactive experience did not affect the flow experience;Sensory and emotional experiences have a positive impact on flow experience.The research conclusion provides strategies and suggestions for food consumption platforms to improve user stickiness and increase user retention rate.
作者
陆雯霞
胡婷
LU Wen-xia;HU Ting(School of Tourism and Culinary Arts,Yangzhou University,Yangzhou,Jiangsu 225127,China)
出处
《江苏商论》
2024年第9期12-16,共5页
Jiangsu Commercial Forum
关键词
心流体验
用户黏性
美食类消费平台
信任
flow experience
User stickiness
Food consumption platform
trust
