摘要
档案是具有重要价值的社会历史文化遗产,是地域、民族、国家发展历程的真实记录与积淀,它不仅是积累与贮存历史文化的工具,而且是传播文化知识的重要媒介。在数智时代,基于移动终端的在线社交成为主导,移动社交媒体逐渐成为新型数字场域,社交媒体环境为档案文化的传播提供了新的路径和机遇。通过对相关文献的整合与梳理,深入探究档案文化传播路径,分析当前面临的问题,并结合实际提出可实施策略,以提升社交媒体下档案文化传播效果。
Archives are the social,historical and cultural heritage with heavy value,which is the accumulation and true record of the development of regions,nations and countries.It is not only a tool to accumulate and store history and culture,but also an important medium to disseminate knowledge and culture.In the age of digital intelligence,online social communication based on mobile terminals has become the dominant,mobile social media has gradually become a new digital field,and the social media environment provides a new path and opportunity for the dissemination of archival culture.Through the integration and combing of relevant literature,this study deeply explores the path of archival culture communication,analyzes the current problems,and puts forward feasible strategies based on the actual situation to improve the effect of archival culture communication under social media.
作者
房媛
FANG Yuan(Zhengzhou Tourism College,Zhengzhou 450009)
出处
《山西档案》
北大核心
2024年第6期147-150,共4页
Shanxi Archives
关键词
社交媒体
档案文化
档案文化传播
传播路径
Social media
Archival culture
Archival culture communication
Propagation path
