摘要
用户需求的快速迭代催生多样化的消费需求,用户需求数据驱动使得传统丝绸服饰设计模式向数据驱动的设计模式转变。为了解决当下丝绸服饰品牌在大数据时代下用户需求差异所导致的设计不精准性问题,以丝绸服饰品牌目标用户需求数据为切入点,通过数据与设计思维融合视角,将用户数据作为丝绸服饰设计的辅助知识,构建以用户数据为核心的丝绸服饰品牌设计框架。利用用户数据驱动丝绸服饰品牌设计的创新发展,以提高设计的准确性与高效性,协助丝绸服饰品牌的前期市场调研以及随后的相关设计决策服务。
The rapid iteration of user demands diverse user needs,while user demand data-driven approaches lead traditional silk apparel design modes to shift towards data-driven design.To address the issue of inaccurate designs caused by variations in user demands in the era of big data,the target user demand data of silk apparel brands is taken as a start⁃ing point,and user data is used as auxiliary knowledge for silk clothing design from the perspective of integrating data and design thinking.So that a design framework centered around user data is established.Utilizing user data to drive innovative development in the design of silk clothing brands,in order to improve the accuracy and efficiency of design,assist in the preliminary market research of silk clothing brands,and subsequently provide related design decision-making services.
作者
陈雨琦
朱伟明
顾小燕
CHEN Yuqi;ZHU Weiming;GU Xiaoyan(School of Fashion Design&Engineering,Zhejiang Sci-Tech University,Hangzhou 310018,China;Fashion Institute of Technology,Zhejiang Sci-Tech University,Hangzhou 310018,China)
出处
《染整技术》
CAS
2024年第8期62-67,80,共7页
Textile Dyeing and Finishing Journal
基金
浙江省科技厅软科学项目(2024C35075)。
