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基于MaaS理念的产业园区“最后一公里”出行服务探索与思考

Exploration and Thinking of the MaaS Model for the Last-mile Travel in Industrial Parks
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摘要 为缓解交通拥堵,全新的交通理念“出行即服务(MaaS)”应运而生。总结MaaS系统的内涵特征,阐述“最后一公里”MaaS在公共交通系统中的定位。为推进MaaS理念下“最后一公里”出行定制服务场景的落地,对上海市典型产业园区进行分析,总结产业园区定位,基于手机信令数据挖掘园区员工通勤出行特征,以产业园区所需交通服务角度出发思考末端出行需求痛点,提出基于MaaS理念下满足高峰通勤定制共享和平峰预约品质出行场景需求的实施策略与实施路径,解决产业园区末端交通出行痛点,优化园区营商环境,助力绿色低碳园区建设。 To alleviate the traffic congestion,there arose a new concept of transportation in city—Mobility as a service(MaaS for short).The essence of the MaaS is summarized and the positioning of the last-mile connectivity MaaS within the public transportation system is elaboratesd.To facilitate the implementation of the last-mile MaaS,typical industrial regions in Shanghai are analyzed,their positioning are summarized,the commuting patterns of employees within the parks are explored through the mobile signaling data.From the perspective of the transportation services required by the industrial regions,the pain points of the last-mile mobility challenges are considered.This paper proposes implementation strategies and paths based on the MaaS concept to meet the needs of scenarios such as"customized sharing for peak commuting"and"quality travel on demand during non-peak hours".These strategies and paths aim to address the pain points of last-mile transportation in industrial regions,optimize the business environment of the industrial regions,and contribute to the construction of green and low-carbon industrial regions.
作者 任晓栋 REN Xiaodong(Shanghai Urban Construction Design&Research Institute(Group)Co.,Ltd,Shanghai 200125,China)
出处 《交通与运输》 2024年第4期88-93,共6页 Traffic & Transportation
关键词 MAAS “最后一公里”出行 产业园区 实施路径 MaaS Last-mile connectivity Industrial region Implementation pathways
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