摘要
随着医疗卫生事业的不断发展,医院宣传工作在医院品牌建设、形象塑造、医患和谐等方面发挥着重要作用。本文以广东药科大学附属第一医院(第一临床医学院)聚焦通讯员队伍建设的工作实践为例,通过建立“1+2+3”工作体系为抓手,即一个核心、两项制度、三类培训,着力锻造一支政治坚定、素质优良、敬业奉献的通讯员队伍,推动医院宣传工作。2021—2023年,通讯员报送的稿件整体呈现出新闻时效渐强、视频质量渐优等喜人变化。大幅提升的通讯员报题数量及质量,对实现医院宣传作品的广泛传播和推送医院品牌建设发挥积极作用,助力卫生健康行业的新闻舆论向好发展。
With the continuous development of healthcare industry,hospital publicity plays a pivotal role in brand construction,image shaping,and fostering harmonious doctoRpatient relationships.This article highlights the strategic approach of The First Affiliated Hospital/School of Clinical Medicine of Guangdong Pharmaceutical University to bolstering its correspondent team and enhancing its publicity efforts.By establishing a“1+2+3”working system--one principle,two systems,and three types of training--the goal is to build a correspondent team that is politically steadfast,high-quality,and dedicated.From 2021 to 2023,the hospital has witnessed a notable improvement in submissions from the correspondents.These advancements have not only elevated the hospital’s media output but also significantly contributed to the broader dissemination of its publicity materials and the advancement of its brand identity.These efforts support the favorable development of news and public opinion within the health industry.
作者
冯伟怡
杨晓佳
林锐锐
FENG Weiyi;YANG Xiaojia;LIN Ruirui(The First Affiliated Hospital/School of Clinical Medicine of Guangdong Pharmaceutical University,Guangzhou 510080,China)
出处
《现代医院》
2024年第8期1164-1167,共4页
Modern Hospitals
基金
广东省医学科学技术研究基金(C2023080)。
关键词
通讯员队伍
医院宣传
品牌建设
Correspondent team
Hospital publicity
Brand building
